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Resonate your identity with Naseeb journals. Express your opinions, share your thoughts, post your writings and connect with like minded people through the power of expression.
The Problem With Serving Size
Research also showed that the serving size shown on most nutritional labels confused many customers who were unable to note the difference between a serving size and their normal portion size. The serving size is a recommended portion size but the actual consumption (portion) may differ and so some math needs to be done if the information on the label is to be used as a guide to daily intake.
Consumers used terms such as "portion size" and "serving size" interchangeably, according to an IFIC study. "They were aware of these terms, but they were not concerned that they were that much different," said Borra.
However, Borra added that some customers were aware that serving sizes on the label are much smaller than what a normal person would consume as a portion. One consumer in the IFIC study said, "the serving size on the box is always too small. It's more for a child. You got itty-bitty servings."
Taylor also said that during the last 10 years, the consumption of the average American has increased and so serving sizes on the labels need to be reconsidered.
Sources:
-FDA. Nov 2003. "Exploring the Link Between Weight Management and Food Labels and Packaging." Food And Drug Administration (FDA) And Department Of Health And Human Services, Office Of Assistant Secretary Of Planning And Evaluation.
-Everage, Laura. 1 Feb 2005. "An Update on Obesity." The Gourmet Retailer. Accessed 13 Apr. 2006.
- FoodNavigator.com. 5 March 2002. "Calorie Counting on Food Labels Number One Consumer Pursuit."
- FoodNavigator.com. Accessed 13 Apr. 2006.
Anderson, D. and D J Coertze. "Recommendations for an Educational Programme to Improve Consumer Knowledge of and Attitudes Towards Nutritional Information on Food Labels." South African Society for Parenteral and Enteral Nutrition. S A J Clin Nutr 2001 Feb (14:1). 28-35.
- FDA. Nov 2003. "Exploring the Link Between Weight Management and Food Labels and Packaging." Food And Drug Administration (FDA) And Department Of Health And Human Services, Office Of Assistant Secretary Of Planning And Evaluation.
- Everage, Laura. 1 Feb 2005. "An Update on Obesity." The Gourmet Retailer. Accessed 13 Apr. 2006.
- FoodNavigator.com. 5 March 2002. "Calorie Counting on Food Labels Number One Consumer Pursuit."
- FoodNavigator.com. Accessed 13 Apr. 2006.
Anderson, D. and D J Coertze. "Recommendations for an Educational Programme to Improve Consumer Knowledge of and Attitudes Towards Nutritional Information on Food Labels." South African Society for Parenteral and Enteral Nutrition. S A J Clin Nutr 2001 Feb (14:1). 28-35.
- FDA. Nov 2003. "Exploring the Link Between Weight Management and Food Labels and Packaging." Food And
- Drug Administration (FDA) And Department Of Health And Human Services, Office Of Assistant Secretary Of Planning And Evaluation.
- Everage, Laura. 1 Feb 2005. "An Update on Obesity." The Gourmet Retailer. Accessed 13 Apr. 2006.
- FoodNavigator.com. 5 March 2002. "Calorie Counting on Food Labels Number One Consumer Pursuit."
- FoodNavigator.com. Accessed 13 Apr. 2006.
Anderson, D. and D J Coertze. "Recommendations for an Educational Programme to Improve Consumer Knowledge of and Attitudes Towards Nutritional Information on Food Labels." South African Society for Parenteral and Enteral Nutrition. S A J Clin Nutr 2001 Feb (14:1). 28-35.
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Lamya Tawfik is a Cairo-based Freelancer. She is currently preparing her Master?s Degree in Mass Communication with a specialization in Children?s Media Education at the American University in Cairo. She has previously worked as a News editor at IslamOnline.net and as a Journalist and Public Relations specialist in Dubai, UAE.
Consumers used terms such as "portion size" and "serving size" interchangeably, according to an IFIC study. "They were aware of these terms, but they were not concerned that they were that much different," said Borra.
However, Borra added that some customers were aware that serving sizes on the label are much smaller than what a normal person would consume as a portion. One consumer in the IFIC study said, "the serving size on the box is always too small. It's more for a child. You got itty-bitty servings."
Taylor also said that during the last 10 years, the consumption of the average American has increased and so serving sizes on the labels need to be reconsidered.
Sources:
-FDA. Nov 2003. "Exploring the Link Between Weight Management and Food Labels and Packaging." Food And Drug Administration (FDA) And Department Of Health And Human Services, Office Of Assistant Secretary Of Planning And Evaluation.
-Everage, Laura. 1 Feb 2005. "An Update on Obesity." The Gourmet Retailer. Accessed 13 Apr. 2006.
- FoodNavigator.com. 5 March 2002. "Calorie Counting on Food Labels Number One Consumer Pursuit."
- FoodNavigator.com. Accessed 13 Apr. 2006.
Anderson, D. and D J Coertze. "Recommendations for an Educational Programme to Improve Consumer Knowledge of and Attitudes Towards Nutritional Information on Food Labels." South African Society for Parenteral and Enteral Nutrition. S A J Clin Nutr 2001 Feb (14:1). 28-35.
- FDA. Nov 2003. "Exploring the Link Between Weight Management and Food Labels and Packaging." Food And Drug Administration (FDA) And Department Of Health And Human Services, Office Of Assistant Secretary Of Planning And Evaluation.
- Everage, Laura. 1 Feb 2005. "An Update on Obesity." The Gourmet Retailer. Accessed 13 Apr. 2006.
- FoodNavigator.com. 5 March 2002. "Calorie Counting on Food Labels Number One Consumer Pursuit."
- FoodNavigator.com. Accessed 13 Apr. 2006.
Anderson, D. and D J Coertze. "Recommendations for an Educational Programme to Improve Consumer Knowledge of and Attitudes Towards Nutritional Information on Food Labels." South African Society for Parenteral and Enteral Nutrition. S A J Clin Nutr 2001 Feb (14:1). 28-35.
- FDA. Nov 2003. "Exploring the Link Between Weight Management and Food Labels and Packaging." Food And
- Drug Administration (FDA) And Department Of Health And Human Services, Office Of Assistant Secretary Of Planning And Evaluation.
- Everage, Laura. 1 Feb 2005. "An Update on Obesity." The Gourmet Retailer. Accessed 13 Apr. 2006.
- FoodNavigator.com. 5 March 2002. "Calorie Counting on Food Labels Number One Consumer Pursuit."
- FoodNavigator.com. Accessed 13 Apr. 2006.
Anderson, D. and D J Coertze. "Recommendations for an Educational Programme to Improve Consumer Knowledge of and Attitudes Towards Nutritional Information on Food Labels." South African Society for Parenteral and Enteral Nutrition. S A J Clin Nutr 2001 Feb (14:1). 28-35.
----------------------------------- ----------------------------------- ----------------------------------- ------------------------
Lamya Tawfik is a Cairo-based Freelancer. She is currently preparing her Master?s Degree in Mass Communication with a specialization in Children?s Media Education at the American University in Cairo. She has previously worked as a News editor at IslamOnline.net and as a Journalist and Public Relations specialist in Dubai, UAE.