Du - your verdict
The UAE?s new phone company, Du, has rolled out its big budget branding campaign, which uses water to express its brand attributes.
The thinking behind the multi-media campaign, devised by Leo Burnett, is that water is all around us in our daily lives, bringing people together ? as does communication.
Tell us what you think of this campaign. Du you love it or hate it?
The thinking behind the multi-media campaign, devised by Leo Burnett, is that water is all around us in our daily lives, bringing people together ? as does communication.
Tell us what you think of this campaign. Du you love it or hate it?


